#HearMeToo – UNiTE to End Violence against Women campaign
16 days of activism
From 25 November, the United Nations International Day for the Elimination of Violence against Women, to 10 December, Human Rights Day, the 16 days of Activism against Gender-Based Violence Campaign is a time to galvanize action to end violence against women and girls around the world. The international campaign originated from the first Women’s Global Leadership Institute coordinated by the Center for Women’s Global Leadership in 1991.
For far too long, impunity, silence and stigma have allowed violence against women to escalate to pandemic proportions—one in three women worldwide experience gender-based violence.
The time for change is here and now.
In recent years, the voices of survivors and activists, through campaigns such as #MeToo, #TimesUp, #Niunamenos, #NotOneMore, #BalanceTonPorc and others, have reached a crescendo that cannot be silenced any more. Advocates understand that while the names and contexts may differ across geographic locations, women and girls everywhere are experiencing extensive abuse and their stories need to be brought to light.
This is why the UNiTE Campaign’s global advocacy theme this year is:
Orange the World: #HearMeToo
The 16 Days of Activism against Gender-Based Violence is a UN Women international campaign that takes place each year. It commences on 25 November, the International Day for the Elimination of Violence against Women, to 10 December, Human Rights Day. It is used as an organizing strategy by individuals and organizations around the world to call for the prevention and elimination of violence against women and girls.
In support of this civil society initiative the 16 Days of Activism, under the leadership of the UN Secretary General, António Guterres, the United Nations Secretary-General’s UNiTE to End Violence against Women Campaign (UNiTE), calls for global action to increase awareness,
galvanise advocacy efforts and share of knowledge and innovations.
In recent years, the UNiTE campaign has utilized the colour orange to represent a brighter future, free from violence against women and girls, as a unifying theme running through all of its global activities.
Under the theme Orange the World: #HearMeToo, the UNiTE partners are encouraged to host events with local, national, regional and global women’s movements, survivor advocates and women human rights defenders and create opportunities for dialogue between activists, policy-makers and the public. As in previous years, the colour orange will be a key theme unifying all activities, with buildings and landmarks lit and decorated in orange to bring global attention to the initiative.